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Meet Rachel Carlson

Get to know our exceptional team members!

Rachel  Carlson

Rachel Carlson

Marketing Director

As Marketing Director for Sierra Sotheby’s International Realty, Rachel brings her expertise and dedication to all aspects of leadership. Her deep understanding of the ever-changing digital space is crucial to her commitment to flexibility while maintaining luxury consistency.

A California State University Chico graduate majoring in Business Marketing and a Minor in Sustainability, Rachel sees expanding her career to the real estate industry as a natural fit. Having grown up with two previous generations of Realtors paving the way, she has a lifelong affinity for homes and interior design. Merging these two passions with marketing is a dream come true. She offers the rare combination of tech-savvy with an artistic touch—maximizing the impactful results of every project.

Outside of her career, this fourth-generation Nevadan enjoys spending time with her husband and two dogs, Benny and Sully. Her favorite part about life in Reno/Lake Tahoe is the unique terrain and endless supply of adventure to be had. Ask her about running twenty-six miles, living in Italy, or photographing over twenty live concerts.

An outgoing, empathetic nature and commitment to delivering quality leadership are foundational to her success. A calculated risk-taker with a silver-lining approach to life—Rachel leads by example. Fostering growth and creativity throughout the marketing department is what she does. And judging by the results, she does it well.  

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